Nicolas Gu?guen | Author | SciTechnol | Journal of Tourism Resea

Nicolas Gu?guen Author

nicolas.gueguen@univ-ubs.fr

Subjects of specialization
Tourism

Affiliation
Universit

Biography

Nicolas Gueguen is affiliated to Université de Bretagne-Sud, Vannes, France. He is a recipient of many awards and grants for his valuable contributions and discoveries in major area of subject research. His international experience includes various programs, contributions and participation in different countries for diverse fields of study. His research interests reflect in his wide range of publications in various national and international journals.

Publications

Research Article Subscription

Waitresses' Hair Color and Customers' Tipping Behavior: Blondes Receive more Tips from Men but not from Women

Author(s):

C?line Jacob and Nicolas Gu?guen

Waitresses’ Hair Color and Customers’ Tipping Behavior: Blondes Receive more Tips from Men but not from Women

The study of the effect of women’s hair color on people’s behavior has revealed discrepant results, which could be explained by many methodological differences and confounding variables in the literature on this topic. For this study, the effect of hair color on behavior was experimentally tested in a tipping context. Two waitresses in one restaurant located in Brittany, France, were instructed to wear blond, brown, or dark colored wigs. The effect of hair color on tipping according to the patrons’ gender was measured. It was found that the waitresses ... view more»

DOI: 10.4172/2324-8807.1000125

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