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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Phusit Wonglorsaichon Author
Subjects of specialization
Affiliation
Business, Strategic Management, Management, Innovation, Business Development
School of Business, University of the Thai Chamber of Commerce, Bangkok, Thailand
Biography
Dr. Phusit Wonglorsaichon, Ph.D., MBA has been a Lecturer at University of the Thai Chamber of Commerce since 2008. Dr. Wonglorsaichon has been an Independent Director of Chiangmai Frozen Foods Public Co. Ltd. since April 30, 2010. He holds a D.B.A. in Business Administration from Nova Southeastern University; M.B.A. in Business Administration from the University of Indianapolis and B.S. in Material Science and Ceramics from Chulalongkorn University.
Publications
Research Article Subscription
Hotel Customer Expectations of Service: A Provincial Analysis of Family Business in Chiangmai, Thailand
Author(s): Phusit Wonglorsaichon and Rawida Wiriyakitjar
Hotel Customer Expectations of Service: A Provincial Analysis of Family Business in Chiangmai, Thailand
It is essential for service providers in the hospitality industry to comprehend what customers of various market segments expect from a service firm in order to deliver high quality services. This study aims at measuring and comparing differences in the desired service quality expectations of hotel customers, as well as identifying the service dimensions that matter most to hotel guests. To achieve this, a modified SERVQUAL scale was employed as the research instrument.
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