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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Rawida Wiriyakitjar Author
Subjects of specialization
Affiliation
Sports, Tourism
School of Sport, Tourism, and the Outdoors, University of Central Lancashire, United Kingdom
Biography
Rawida Wiriyakitjar is affiliated to School of Sport, Tourism, and the Outdoors, University of Central Lancashire, United Kingdom. she is a recipient of many awards and grants for her valuable contributions and discoveries in major area of subject research. Her international experience includes various programs, contributions and participation in different countries for diverse fields of study. Her research interests reflect in her wide range of publications in various national and international journals.
Publications
Research Article Subscription
Hotel Customer Expectations of Service: A Provincial Analysis of Family Business in Chiangmai, Thailand
Author(s): Phusit Wonglorsaichon and Rawida Wiriyakitjar
Hotel Customer Expectations of Service: A Provincial Analysis of Family Business in Chiangmai, Thailand
It is essential for service providers in the hospitality industry to comprehend what customers of various market segments expect from a service firm in order to deliver high quality services. This study aims at measuring and comparing differences in the desired service quality expectations of hotel customers, as well as identifying the service dimensions that matter most to hotel guests. To achieve this, a modified SERVQUAL scale was employed as the research instrument.
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