Richard D. Parker Author
Subjects of specialization
Affiliation
Marketing, Sport Management
Department of Marketing and Sport Management, Earl N. Phillips School of Business, High Point University, 833 Montlieu Avenue, Drawer 42, High Point, NC 27262, USA
Richard D. Parker is affiliated to Department of Marketing and Sport Management, Earl N. Phillips School of Business, High Point University, 833 Montlieu Avenue, Drawer 42, High Point, NC 27262, USA. He is a recipient of many awards and grants for his valuable contributions and discoveries in major area of subject research. His international experience includes various programs, contributions and participation in different countries for diverse fields of study. His research interests reflect in his wide range of publications in various national and international journals.
Editorial Subscription
Author(s): Richard D. Parker
The Evolving Dynamics of Social Media in Internet Tourism Marketing
It’s no earth shattering revelation to discuss the use of the Internet in tourism marketing efforts. The facilitation of tourismbased websites has been ongoing since the medium began enjoying widespread usage in the 1990s. Today it has become almost impossible to conceive of marketing efforts in tourism without a significant internet component; however, as the use of the internet continues to evolve consideration must be given to the directions in which users expect the medium to develop.
... view moreĀ»