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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Richard D. Parker Author
Subjects of specialization
Affiliation
Marketing, Sport Management
Department of Marketing and Sport Management, Earl N. Phillips School of Business, High Point University, 833 Montlieu Avenue, Drawer 42, High Point, NC 27262, USA
Biography
Richard D. Parker is affiliated to Department of Marketing and Sport Management, Earl N. Phillips School of Business, High Point University, 833 Montlieu Avenue, Drawer 42, High Point, NC 27262, USA. He is a recipient of many awards and grants for his valuable contributions and discoveries in major area of subject research. His international experience includes various programs, contributions and participation in different countries for diverse fields of study. His research interests reflect in his wide range of publications in various national and international journals.
Publications
Research Article Subscription
Do Twitter and Facebook Matter? Examining the Economic Impact of Social Media Marketing in Tourism Websites of Atlantic Canada
Author(s): Stephanie O. Crofton and Richard D. Parker
Do Twitter and Facebook Matter? Examining the Economic Impact of Social Media Marketing in Tourism Websites of Atlantic Canada
This paper quantifies the economic impacts of introducing social media as marketing tools in the tourism websites of the provinces of Atlantic Canada: New Brunswick, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island. The authors build on prior marketing research of tourism website design in Atlantic Canada and focus on eight forms of social media: e-newsletters, Facebook, Twitter, RSS, YouTube, Flickr, Travel Blog, and Share. They used panel techniques for data across the four provinces and the months in 2005-2010 to estimate models of tour... view more»
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