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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Shem Maingi Author
Subjects of specialization
Affiliation
Tourism Management
Department of Tourism Management, Kenyatta University, P.O. Box 43844 - 00100, Nairobi, Kenya
Biography
Dr. Shem Wambugu Maingi, PhD is a Lecturer in the Department of Hospitality and Tourism Management at Kenyatta University in Kenya. He is also an expert member of the International Scientific Committee on Cultural Tourism of ICOMOS (ICTC). Currently, he is pursuing research on Cultural ecosystems services and Tourism post-COVID within heritage sites in Kenya. His areas of research and specialization are Sustainable Tourism Development from a developing country context, Overtourism research, Tourism adragogy studies as well as Destination marketing and management. He is committed to research and academic development and is pursuant of these values in East Africa.
Publications
Research Article Subscription
Towards a Competitive Framework for Park Branding in Kenya: Case of Premium and Under-utilized Parks in Kenya, Sustainable Tourism
Author(s): Shem Maingi, Alice Ondigi and Joseph Kibuye Wadawi
Towards a Competitive Framework for Park Branding in Kenya: Case of Premium and Under-utilized Parks in Kenya, Sustainable Tourism
This paper is concerned with discerning the efficacy of park branding in influencing tourist choice behaviour and understanding behavioural differences of visitors as a basis for explaining their choice and behavioural intentions. It further seeks to assess the relative image of Kenyan branded parks to visitors in terms of quality, price, service and diverse attract... view more»
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