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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Stephanie O. Crofton Author
Subjects of specialization
Affiliation
Business
Earl N. Phillips School of Business, NC
Biography
Dr. Crofton has presented her works at conferences of the Association of Canadian Studies, the Association of Private Enterprise, the International Academy of Business and Economics, and the Western Economics Association. Additionally, Dr. Crofton makes regular presentations on the local and state level about current economic conditions.Her recent teaching assignments include courses in labor economics and free enterprise/capitalism, although she has taught a wide spectrum of other courses in subjects such as global warming, principles of microeconomics / macroeconomics, managerial economics, and history of economic thought.
Publications
Research Article Subscription
Do Twitter and Facebook Matter? Examining the Economic Impact of Social Media Marketing in Tourism Websites of Atlantic Canada
Author(s): Stephanie O. Crofton and Richard D. Parker
Do Twitter and Facebook Matter? Examining the Economic Impact of Social Media Marketing in Tourism Websites of Atlantic Canada
This paper quantifies the economic impacts of introducing social media as marketing tools in the tourism websites of the provinces of Atlantic Canada: New Brunswick, Newfoundland and Labrador, Nova Scotia, and Prince Edward Island. The authors build on prior marketing research of tourism website design in Atlantic Canada and focus on eight forms of social media: e-newsletters, Facebook, Twitter, RSS, YouTube, Flickr, Travel Blog, and Share. They used panel techniques for data across the four provinces and the months in 2005-2010 to estimate models of tour... view more»
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