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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Sudha S Author
Subjects of specialization
Affiliation
Computer science
Department of Computer science, Yenepoya(Deemed to be University), Mangalore, Karnataka, India.
Biography
Passionate and Enthusiastic Educator, working as as Assistant Professor, Department of Computer Science, YIASCM Yenepoya (Deemed to be University)Sudha S is affiliated to Department of Computer science, Yenepoya(Deemed to be University), Mangalore, Karnataka, India.. she is a recipient of many awards and grants for her valuable contributions and discoveries in major area of subject research. Her international experience includes various programs, contributions and participation in different countries for diverse fields of study. Her research interests reflect in her wide range of publications in various national and international journals.
Publications
Research Article Open Access
Analysing Customer Feedback in Tourism and Hospitality: Capitalizing the Big Data
Author(s): Pavitra Shetty, Sudha S
The tourism and hospitality industry basically have 2 types of data i.e. structured and unstructured. The data collected from website, blogs, and property management software’s is a structured data which is easy to collect and analyze, whereas data that is already available in the internet which include, data posts from the Instagram, twitter, Facebook or it could be from the reviews taken from the trip advisor websites and other forums. Integrating the unstructured data and analyzing the Guest satisfaction is the most challenging task.Guest satisfaction surveys are used to understand your Guest’s satisfaction levels with your organisation’s products, services, or experiences. This is one type of customer experience survey and can be used to measure customer’s ne... view more»
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