Sungsik Yoon | Author | SciTechnol | Journal of Tourism Research

Sungsik Yoon Author

sungsikyoon@cpp.edu 909-869-4065

Subjects of specialization
Revenue Management, Information Technology, Sharing Economy, Research Methodology & Data Analysis

Affiliation
The Collins College of Hospitality Management, Calfornia State Polytechnic University, Pomona, USA

Biography

Dr. Sungsik Yoon is an Assistant Professor at The Collins College of Hospitality Management in California State Polytechnic University Pomona (Cal Poly Pomona), where his major teaching areas are accounting and financial management. He joined the faculty of the Collins College of Hospitality Management in Fall 2017. Dr. Yoon was born in Seoul, South Korea. He holds a B.S. in Tourism Management from Kyonggi University, Seoul, Korea; his M.S. in Hospitality Business from Michigan State University; and his Ph. D. in Hospitality Administration from University of Nevada, Las Vegas (UNLV).

Publications

Research Article Subscription

Swipe and Book: How Consumers Evaluate the Functionality of Hotel-Reservation Apps

Author(s):

Sungsik Yoon, Hsiangting (Shatina) Chen, Young Hoon Kim and Tun-Min (Catherine) Jai4

Objective: Since mobile experiences (e.g., touch-operated) can differ from traditional computer experiences (i.e., mouse-operated), it is worthwhile to investigate how consumers evaluate the functionality of hotel-reservation mobile apps, whether they are comparable to traditional e-service quality dimensions or not. Thus, this study is not only focused on examining the contents of attributes of hotelbooking- apps currently available in the markets, but also attempted to categorize a number of apps’ functions by the level of perceived importance as measured by mobile device users. Methodology: First, a preliminary content analysis of hotel-booking apps was utilized to develop a list of service features. Then, an online self-administrated questionnaire ... view more»

DOI: 10.4172/2324-8807.1000179

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