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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Thimmaiah Bayavanda Chinnappa Author
Subjects of specialization
Affiliation
Business, Economics and Management
Department of Management, School of Business, Economics and Management, The University of Georgia, Tbilisi, Georgia
Biography
Thimmaiah Bayavanda Chinnappa is affiliated to Department of Management, School of Business, Economics and Management, The University of Georgia, Tbilisi, Georgia. He is a recipient of many awards and grants for his valuable contributions and discoveries in major area of subject research. His international experience includes various programs, contributions and participation in different countries for diverse fields of study. His research interests reflect in his wide range of publications in various national and international journals.
Publications
Research Article Open Access
Customer Relationship Management V/s Consumerism
Author(s): Thimmaiah Bayavanda Chinnappa
The new millennium marketer post covid-19 is faced with a host of challenges and opportunities. Challenges in the form of discerning and knowledgeable prospect / customer base coupled with availability of a plethora of choices which has made the marketers job complicated.The objective of this paper is to reiterate the need for CRM initiatives and corresponding marketing strategies in lieu of covid-19 which the consumer forums and consumerism prevails. The marketer’s job is thus defined and implied (i.e., CRM practice to be imbibed and executed in letter and spirit). Consumerism on the other hand is an established and accepted (albeit with resistance) practice. Consumer exercises his/her right in the event of nonperformance or underperformance of the product or service. Be it known... view more»
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