Tun-Min (Catherine) Jai4 | Author | SciTechnol

Tun-Min (Catherine) Jai4 Author

catherine.jai@ttu.edu 8068348645

Subjects of specialization
Consumer Behavior in Technology-Involved Environment, Consumer Information Privacy, Neuromarketing

Affiliation
Hospitality and Retail Management, Texas Tech University, USA

Biography

Tun-Min (Catherine) Jai is an associate professor of Hospitality and Retail Management at Texas Tech University. She received her BS and MS degrees of textile design from Fu Jen Catholic University (Taiwan) and her Ph.D. degree in Consumer Behavior from Oregon State University. Her past working experience includes textile merchandiser, textile testing lab manager and market analyst.

Publications

Research Article Subscription

Swipe and Book: How Consumers Evaluate the Functionality of Hotel-Reservation Apps

Author(s):

Sungsik Yoon, Hsiangting (Shatina) Chen, Young Hoon Kim and Tun-Min (Catherine) Jai4

Objective: Since mobile experiences (e.g., touch-operated) can differ from traditional computer experiences (i.e., mouse-operated), it is worthwhile to investigate how consumers evaluate the functionality of hotel-reservation mobile apps, whether they are comparable to traditional e-service quality dimensions or not. Thus, this study is not only focused on examining the contents of attributes of hotelbooking- apps currently available in the markets, but also attempted to categorize a number of apps’ functions by the level of perceived importance as measured by mobile device users. Methodology: First, a preliminary content analysis of hotel-booking apps was utilized to develop a list of service features. Then, an online self-administrated questionnaire ... view more»

DOI: 10.4172/2324-8807.1000179

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