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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Vukasovic Igor Author
Subjects of specialization
Affiliation
Communication Management, Communications , Public Relations
Faculty of Political Science, University of Zagreb Graduate program, Journalism Lepusiceva 6, Zagreb, Croatia
Biography
Vukasovic Igor is affiliated to Faculty of Political Science, University of Zagreb Graduate program, Journalism Lepusiceva 6, Zagreb, Croatia. Edward Bernays First College of Communication Management, Department of Communications and Public Relations Ratkajev prolaz, Zagreb, Croatia Permanent Guest Lecturer he is a recipient of many awards and grants for his/her valuable contributions and discoveries in major area of subject research. His international experience includes various programs, contributions and participation in different countries for diverse fields of study. His research interests reflect in his wide range of publications in various national and international journals.
Publications
Research Article Open Access
Destination Branding-The Unique Destination Proposition Creation: Mediterranean as it should be
Author(s): Coric Mirna and Vukasovic Igor
Destination Branding-The Unique Destination Proposition Creation: Mediterranean as it should be
Destination branding is more than an image-building campaign: it requires a long term commitment and it has to synergize with different influential stakeholders both in the creation process as well as in brand implementation. The latest literature argues that the truly powerful destination brands are linked with internal stakeholders having a clear idea what their destination represents and how it differs from other destinations. Some argue that a country can never be branded in traditional corporate sense, but one can work on destination reputation management and ad... view more»
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