Young Hoon Kim Author
Subjects of specialization
Affiliation
Hospitality, Tourism
Assistant Professor, College of Merchandising, Hospitality and Tourism, University of North Texas, 1155 Union Circle #311100 Denton, TX 76203-5017, USA
Dr. Young Hoon Kim is an educator, consultant, speaker, and researcher in the Convention and Event Management. He is currently serving as a Professor in the Department of Hospitality and Tourism Management at the University of North Texas (UNT). He travels more than 100,000 miles every year to reach out to inspire students, consult with clients, and explore new findings with researchers in the field. With more than 30 years of industry and academic experience, he holds a Ph.D. in Hospitality Administration from Texas Tech University
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Author(s): Young Hoon Kim
An Assessment of Sport Event Tourists’ Motivation with a Framework: A Case Study at a Southeast Conference Football Game
The decision to travel and attend sport events is usually an important process for the travelers that involves many key factors such as motivation, time allowance, interests, destination image, past experience, personal factors, and economic condition. While a significant number of studies have been conducted on sport event attendees’ and tourists’ behavior, especially their motivation, there is little research to date that examines and understands why tourists attend college football events in a structured framework. The objective of this stu... view moreĀ»