Young Hoon Kim | Author | SciTechnol | Journal of Tourism Resear

Young Hoon Kim Author

Younghoon.Kim@unt.edu 940-565-2436

Subjects of specialization
Hospitality, Tourism

Affiliation
Assistant Professor, College of Merchandising, Hospitality and Tourism, University of North Texas, 1155 Union Circle #311100 Denton, TX 76203-5017, USA

Biography

Dr. Young Hoon Kim is an educator, consultant, speaker, and researcher in the Convention and Event Management. He is currently serving as a Professor in the Department of Hospitality and Tourism Management at the University of North Texas (UNT). He travels more than 100,000 miles every year to reach out to inspire students, consult with clients, and explore new findings with researchers in the field. With more than 30 years of industry and academic experience, he holds a Ph.D. in Hospitality Administration from Texas Tech University

Publications

Research Article Subscription

Swipe and Book: How Consumers Evaluate the Functionality of Hotel-Reservation Apps

Author(s):

Sungsik Yoon, Hsiangting (Shatina) Chen, Young Hoon Kim and Tun-Min (Catherine) Jai4

Objective: Since mobile experiences (e.g., touch-operated) can differ from traditional computer experiences (i.e., mouse-operated), it is worthwhile to investigate how consumers evaluate the functionality of hotel-reservation mobile apps, whether they are comparable to traditional e-service quality dimensions or not. Thus, this study is not only focused on examining the contents of attributes of hotelbooking- apps currently available in the markets, but also attempted to categorize a number of apps’ functions by the level of perceived importance as measured by mobile device users. Methodology: First, a preliminary content analysis of hotel-booking apps was utilized to develop a list of service features. Then, an online self-administrated questionnaire ... view more»

DOI: 10.4172/2324-8807.1000179

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