Journal of Tourism Research & HospitalityISSN: 2324-8807

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An Exploratory Study of Perceived Innovation Characteristics Influencing Sustainable Business Practices in the Private Club Industry

An Exploratory Study of Perceived Innovation Characteristics Influencing Sustainable Business Practices in the Private Club Industry

In the hospitality industry, the concept of sustainability has been more frequently recognized as an important area of emphasis in organizations. Many business organizations are trying to incorporate sustainability as new ways of operating their businesses, driven by innovation and competitive advantages, in order to bring economic, social, and environmental benefits. This research is designed to identify dimensions of perceived innovation characteristics influencing sustainable business practices from the perspectives of general managers and chief operating officers in the context of the private club industry. Exploratory factor analysis was undertaken to evaluate applicability of perceived innovation characteristics based on the diffusion of innovation theory. The results indicate that economic relative advantage, observability, compatibility, and complexity are significant factors of perceived innovation characteristics influencing sustainable business practices. The findings of this study can provide valuable insights into the understanding of sustainable business practices from an innovation perspective. The results of this study are practically useful for private club general managers and chief operating officers when developing and implementing innovative management strategies and practicesto ensure long

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