Journal of Fashion Technology & Textile EngineeringISSN: 2329-9568

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The Significance of Brand Building in the Apparel Industry

The present worldwide market observers a merciless rivalry. Numerous new items enter the market, stay for some time, and afterward go old. Crazes appear and disappear considerably faster than they show up. Fast changes in the shoppers' decisions, expansion in their discretionary cashflow, globalization, media openness, and impact of worldwide and mental patterns characteristic to this conduct. To support themselves on the lookout, it is fundamental for each producer to fabricate a 'brand picture' for his item on the lookout. This is more significant for attire producers as articles of clothing have a short life cycle and patterns continue to change from time to time. Brands make the most grounded upper hand for the maker, and the retailer.

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