Journal of Fashion Technology & Textile EngineeringISSN: 2329-9568

All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Editorial, J Fashion Technol Textile Eng Vol: 9 Issue: 6

The Significance of Brand Building in the Apparel Industry

Revai Tamas*

Professor, Miklos Zrínyi National Defence University, Hungary

*Corresponding Author:
Revai Tamas
Professor, Miklos Zrínyi National Defence University, Hungary

Received Date: June 19, 2020; Accepted Date: June 22, 2021; Published Date: June 29, 2021

Citation: Tamas R (2021) The Significance of Brand Building in the Apparel Industry. J Fashion Technol Textile Eng 9:6. e102.

Copyright: © All articles published in Journal of Fashion Technology & Textile Engineering are the property of SciTechnol, and is protected by copyright laws. Copyright © 2021, SciTechnol, All Rights Reserved.


The present worldwide market observers a merciless rivalry. Numerous new items enter the market, stay for some time, and afterward go old. Crazes appear and disappear considerably faster than they show up. Fast changes in the shoppers' decisions, expansion in their discretionary cashflow, globalization, media openness, and impact of worldwide and mental patterns characteristic to this conduct. To support themselves on the lookout, it is fundamental for each producer to fabricate a 'brand picture' for his item on the lookout. This is more significant for attire producers as articles of clothing have a short life cycle and patterns continue to change from time to time. Brands make the most grounded upper hand for the maker, and the retailer.

Keywords: Branding, Apparel industry, Clothing

Significance of Branding

To contend in the homegrown just as the worldwide market, making, and supporting a solid brand picture is fundamental. Some attire creators endeavor to make a brand for their item in the worldwide market, while numerous others simply supply to global purchasing houses or corporate store as per their details. Marked clothes not just add a jazzy picture to the attire, yet it likewise gives a bonus to the customers. It empowers them to make insights about the worth of the attire and the actual brand. The worth of the brand or the ‘brand value’ is the distinction of money the client pays for a non-marked article of clothing, and a marked one. The client can purchase a comparable clothing elsewhere; without the name and at a lesser cost also. Be that as it may, a marked attire with a name on it’s anything but a superficial point of interest to the client in this way fulfilling his self image. The standing that the brand picture conveys helps in advancing the item among status keen customers.


Vital reasoning is needed in the making of brands. Clients don’t assess an item in every one of the boundaries while shopping. A mental methodology is needed to construct confidence in the personalities of the purchaser and cause them to accept that the specific brand is constantly connected with quality. When clients foster confidence in a specific brand, they don’t assess their idea each time when they go for shopping. Purchasing a specific marked attire each time decreases their looking through time, and furthermore gives them a psychological fulfillment that they are just purchasing quality clothes.

A brand by and large comprises of the accompanying perspectives:

• Apparel with a higher worth may mean better caliber to the purchasers.

• Limited circulation of the item represents uniqueness to knowing buyers.

• Brand picture connotes the nature of the item, along these lines giving them the fulfillment of purchasing quality things.

• Brand shows a superficial point of interest, and fulfills the self image of the shopper that he is wearing a presumed organization’s outfit.

• Branding helps in fostering a client responsibility. When the client creates brand steadfastness for the item, he hops into purchasing choice absent really any speculation as his mentality is now shaped with a positive assessment on the specific brand.

Branding Benefits

Branding assists the retailer with ‘driving’ the client into deals. For instance, if the client isn’t certain about the nature of the texture, he may wonder whether or not to purchase the clothing. He will accept it is dangerous to purchase the item. In actuality, if the piece of clothing has a mark referencing a famous brand name, it offers certainty to the buyer and makes him to accept that he is purchasing a quality item. Here, the brand name talks the generosity the organization has made throughout the long term, and rouses the purchaser to take the buy choice. Branding features the positive highlights of the item and showcases it ‘Out of the Box’ in the shopper’s eyes, in this way reassuring him to purchase.

Our general public adds to certain realities about each item throughout the long term. Throughout time, these realities make the picture of an item, consequently fabricating a solid brand. ‘Brand’ doesn’t basically mean a logo or a name, it’s the certainty, the shopper has in the organization and its item.

international publisher, scitechnol, subscription journals, subscription, international, publisher, science

Track Your Manuscript

Awards Nomination