TOURISTS’ TRAVELLING PATTERNS IN TOURISM MANAGEMENT

By analyzing secondary data publicly accessible, produced and cited on the webs by the British Tourist Authority (BTA) and Tourism Australia (TA), this paper embodies an exploratory empirical study to highlight the role of attractions that influence tourists to visit destinations. Thus, this study qualitatively tests pearce's travel career pattern's juxtaposition with McKercher's tourism product taxonomy by examining tourists' motives from important source markets, such as China, India and France in visiting the United Kingdom and Australia. Findings show that destinations predict themselves differently from source markets based on the tourists' needs and characteristics, even though they are recently moving towards promoting several generic attractions rather than focusing on a few popular attractions.