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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Ahmed E. Baiomy Author
Subjects of specialization
Affiliation
Forestry, Biodiversity
Department of Forestry and Biodiversity, Tripura University, Suryamaninagar, Agartala, India
Biography
Ahmed E. Baiomy is affiliated to Department of Forestry and Biodiversity, Tripura University, Suryamaninagar, Agartala, India. He is a recipient of many awards and grants for his valuable contributions and discoveries in major area of subject research. His international experience includes various programs, contributions and participation in different countries for diverse fields of study. His research interests reflect in his wide range of publications in various national and international journals.
Publications
Review Article Subscription
How Small Independent Restaurants can be Profitable in the United States of America
Author(s): Ahmed E. Baiomy and Wanda Y Jenkins
This study aims to determine the marketing strategies that help small independent restaurants to be profitable. Data collected from the twelve interviews was analysed to generate three marketing strategy themes: Word of Mouth (WOM) and social media; limited financial resources and product differentiation. The findings showed that communities, organizations, and new entrepreneurs would benefit from the positive social change from the increase of social resources, community economic growth, employment opportunities, and sustainability. This study urged small independent restaurant owners to use Word of Mouth and social media as powerful marketing strategies to retain customers and gain new customers.
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