Review Article, J Tourism Res Hospitality Vol: 8 Issue: 2
How Small Independent Restaurants can be Profitable in the United States of America
Ahmed E Baiomy* and Wanda Y Jenkins
Department of Forestry and Biodiversity, Tripura University, Suryamaninagar, Agartala, India
*Corresponding Author: Ahmed E Baiomy
Faculty of Tourism and Hotel Management, Helwan University, Egypt
E-mail: [email protected]
Received: February 19, 2019 Accepted: June 11, 2019 Published: June 17, 2019
Citation: Baiomy AE, Jenkins WY (2019) How Small Independent Restaurants can be Profitable in the United States of America?. J Tourism Res Hospitality 8:1.
This study aims to determine the marketing strategies that help small independent restaurants to be profitable. Data collected from the twelve interviews was analysed to generate three marketing strategy themes: Word of Mouth (WOM) and social media; limited financial resources and product differentiation. The findings showed that communities, organizations, and new entrepreneurs would benefit from the positive social change from the increase of social resources, community economic growth, employment opportunities, and sustainability. This study urged small independent restaurant owners to use Word of Mouth and social media as powerful marketing strategies to retain customers and gain new customers.