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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Amy M. Gregory Author
Subjects of specialization
Affiliation
Consumer Behavior, Timeshare/Vacation Ownership, Mixed Use Developments
Assistant Professor, University of Central Florida, Rosen College of Hospitality Management, Orlando, Florida 32819, USA
Biography
Dr. Gregory joined UCF’s Rosen College of Hospitality Management in August 2012. She received her Ph.D. in Hospitality Management from the University of Central Florida and Masters in International Business Administration from the Thunderbird School of Global Management. Dr. Gregory’s academic career was preceded by more than 25 years of international sales, marketing and business development experience in the lodging and services industries – the last 10 of which included global revenue management responsibility with the Marriott Corporation.
Publications
Research Article Subscription
Examining the Impact of Negative Attributes On Consumer Preference and Willingness to Pay in the Vacation Ownership Industry: A Conjoint Analysis
Author(s): Amy M. Gregory
Examining the Impact of Negative Attributes On Consumer Preference and Willingness to Pay in the Vacation Ownership Industry: A Conjoint Analysis
This study employs a conjoint analysis approach to examine consumer preference and willingness to pay for the vacation ownership (timeshare) product. The study focuses on attributes that have been classified as negative attributes during the sales process to determine if the anticipated effect of reductions in preference and willingness to pay are supported. With a sample size of 3,200 respondents familiar with the timeshare product, the findings challenge contemporary literature that suggests purchase incentives negatively impact consumer prefer... view more»
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