ISSN: 2324-8807

Reach Us +1 850 754 6199
All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Research Article, J Tourism Res Hospitality Vol: 2 Issue: 3

Examining the Impact of Negative Attributes On Consumer Preference and Willingness to Pay in the Vacation Ownership Industry: A Conjoint Analysis

Amy M. Gregory*
University of Central Florida, USA
Corresponding author : Dr. Amy Gregory
Assistant Professor, University of Central Florida, Rosen College of Hospitality Management, Orlando, Florida 32819, USA
E-mail: [email protected]
Received: February 26, 2013 Accepted: April 09, 2013 Published: April 16, 2013
Citation: Gregory AM (2013) Examining the Impact of Negative Attributes On Consumer Preference and Willingness to Pay in the Vacation Ownership Industry: A Conjoint Analysis. J Tourism Res Hospitality 2:3. doi:10.4172/2324-8807.1000120

Abstract

Examining the Impact of Negative Attributes On Consumer Preference and Willingness to Pay in the Vacation Ownership Industry: A Conjoint Analysis

This study employs a conjoint analysis approach to examine consumer preference and willingness to pay for the vacation ownership (timeshare) product. The study focuses on attributes that have been classified as negative attributes during the sales process to determine if the anticipated effect of reductions in preference and willingness to pay are supported. With a sample size of 3,200 respondents familiar with the timeshare product, the findings challenge contemporary literature that suggests purchase incentives negatively impact consumer preference and willingness to pay.

Keywords: Conjoint analysis; Willingness to pay; Timeshare; Vacation ownership; Purchase incentives

Track Your Manuscript

Share This Page

Media Partners

Associations