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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Anil Adam Author
Subjects of specialization
Affiliation
Marketing Management, Business Development, Strategic Management, Digital Marketing
Travel Industry Management, College of Business Administration, Hawaii Paci?c University, Honolulu, HI 96815, USA
Biography
Anil Adam is affiliated to Travel Industry Management, College of Business Administration, Hawaii Paci?c University, Honolulu, HI 96815, USA. He is a recipient of many awards and grants for his valuable contributions and discoveries in major area of subject research. His international experience includes various programs, contributions and participation in different countries for diverse fields of study. His research interests reflect in his wide range of publications in various national and international journals.
Publications
Research Article Subscription
Customer-Based Brand Equity in the Maldives
Author(s): Anil Adam, Joseph Lema and Jerome Agrusa
Customer-Based Brand Equity in the Maldives
Customer-based brand equity is one of the widely used concepts to measure and evaluate brand performance. The aim of this research was to adopt a widely used customer-based brand equity model in the context of the Maldives. Analysis of the customer-based brand equity of Coca-Cola in the Maldives including the concept of customer-based brand equity, an analysis of demographic factors that affect the dimensions of customer-based brand equity, and the factors that contribute to the customer-based brand equity were evaluated. ANOVA tests were applied to compare the means of the customer-based brand equity dimensions with different de... view more»
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