Chia-Wei Liu | Author | SciTechnol | Journal of Tourism Research

Chia-Wei Liu Author

c.liu@kingston.ac.uk

Subjects of specialization
Service Innovation

Affiliation
Department of Humanities, Kingston School of Art

Biography

Chia-Wei Liu is specialised in Chinese Consumer Experience Research, Consumer Culture and Cross-cultural Marketing Communication. I have lectured various Business Management modules and Chinese modules at Higher Education Institutions since 2007 with cross-disciplinary knowledge in language, culture, experience (co)-creation and marketing communication.

Publications

Research Article Subscription

Designing Business Model for Small Tourism Enterprise: Creative Tourism Perspective

Author(s):

Hsi-Peng Tseng, Jen-Son Cheng, Yong Xiang and Chia-Wei Liu

Designing Business Model for Small Tourism Enterprise: Creative Tourism Perspective

Creative tourism market and concept have gained increasing attention, numerous enterprises have begun investing in this industry and transforming themselves to better suits it. This study presents the concept of creative tourism destinations, examines the development of 15 creative tourism enterprises in Taiwan. We adapt that Morris, et al. proposed a six-component framework for characterizing a business model, and utilizes phenomenographic approach to explore creative tourism enterprises business model. The discussion of enterprise-level business models in the tourism industry is taken as a focus to enrich... view more»

DOI: 10.4172/2324-8807.1000160

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