Journal of Tourism Research & HospitalityISSN: 2324-8807

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Research Article, J Tourism Res Hospitality Vol: 6 Issue: 1

Designing Business Model for Small Tourism Enterprise: Creative Tourism Perspective

Hsi-Peng Tseng1, Jen-Son Cheng1*, Yong Xiang2 and Chia-Wei Liu2
1Department of Tourism Leisure and Hospitality Management, National Chi Nan University, Taiwan
2School of Art, Peking University, China
Corresponding author : Jen-Son Cheng
Department of Tourism Leisure and Hospitality Management, National Chi Nan University, Taiwan
E-mail:
[email protected]
Received: October 03, 2016 Accepted: December 28, 2016 Published: January 02, 2017
Citation: Tseng HP, Cheng JS, Xiang Y, Liu CW (2017) Designing Business Model for Small Tourism Enterprise: Creative Tourism Perspective. J Tourism Res Hospitality 6:1. doi: 10.4172/2324-8807.1000160

Abstract

Designing Business Model for Small Tourism Enterprise: Creative Tourism Perspective

Creative tourism market and concept have gained increasing attention, numerous enterprises have begun investing in this industry and transforming themselves to better suits it. This study presents the concept of creative tourism destinations, examines the development of 15 creative tourism enterprises in Taiwan. We adapt that Morris, et al. proposed a six-component framework for characterizing a business model, and utilizes phenomenographic approach to explore creative tourism enterprises business model. The discussion of enterprise-level business models in the tourism industry is taken as a focus to enrich the research of creative tourism.

Keywords: Business model; Creative tourism; Creative industries; Creativity; Tourism destination

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