Spanish 
Chinese 
Russian 
German 
French 
Japanese 
Portuguese 
Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Chun-Hsien Lo Author
Subjects of specialization
Affiliation
Tourism marketing management, Multi-criteria decision management, Management decision science
Department of Business Administration, Ming Chuan University, Taipei, Taiwan
Biography
Chun-Hsien Lo. is in Department of Business Administration, Ming Chuan University, Taipei, Taiwan. Chun-Hsien Lo, is in Department of Business Administration, Ming Chuan University, Taipei, Taiwan
Publications
Research Article Subscription
A Study of the Product and the Factors that Influence Decision-Making and Purchase in Chinese Wedding Banquet
Author(s): Tung-Hsuan Wan, Jehn-Yih Wong and Chun-Hsien Lo
In addition to differences in perception and expectation, factors that can affect the purchasing decision for a Chinese wedding banquet includes the difference in power between parents and children, pressure to pass on family heritage, and the difference in persuasion and decision making power represented by the large expenditure involved. This study uses grounded theory as a basis and a qualitative perspective to interview 24 parents and newlyweds in focus groups. After the collected data was analysed and the results were confirmed by the interviewees, the following was deduced: (1) the most common problem that arose when the decision was being made to purchase a Chinese wedding banquet was conflict between the two parties. Resolution of this conflict requires proper communication and ... view more»
Social Media
Google Scholars / Researchers Sites
