Journal of Tourism Research & HospitalityISSN: 2324-8807

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Diana Chan Yu Author

dianachanyu@purdue.edu

Subjects of specialization
Hospitality, Tourism Management

Affiliation
School of Hospitality and Tourism Management, Purdue University, USA

Biography

Diana Chan Yu is currently working as a Assistant Professor in the School of Hospitality and Tourism Management at Purdue University.Corporate social responsibility; Hotel management; China; Environmental management; Philanthropy are her research Interest.

Publications

Research Article Subscription

Exploring the Drivers of Corporate Social Responsibility at Chinese Hotels

Author(s): Diana Chan Yu, Jonathon Day, Howard Adler and Liping Cai

Exploring the Drivers of Corporate Social Responsibility at Chinese Hotels

Corporations increasingly are expected to not only generate profits but to behave in ways that are socially responsible. Corporate Social Responsibility (CSR) is a global phenomenon impacting companies in both developed and developing countries. The current qualitative study used interviews from 17 hotel managers in China to explore the key drivers for hotel management there to undertake socially responsible activities. The research revealed that managers were motivated to implement CSR due to belief in its long-term value for the company and due to traditional cultural beliefs. The managers expected CSR a... view more»

DOI: 10.4172/2324-8807.1000106

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