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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Howard Adler Author
Subjects of specialization
Affiliation
Hospitality, Tourism
School of Hospitality and Tourism Management, Purdue University, USA
Biography
Dr. Adler has been at Purdue since 1982 teaching mostly in the area of hotel operations. Prior to coming to Purdue, Dr. Adler was on the faculty of the hotel and restaurant management department at the University of Southern Mississippi. Dr. Adler has held several management positions in the hotel industry including general manager with Sheraton as well as director of sales, front office manager and resident manager with some private resorts. He presently does consulting for several hotel companies as well as seminars on organizational climate.
Publications
Research Article Subscription
Exploring the Drivers of Corporate Social Responsibility at Chinese Hotels
Author(s): Diana Chan Yu, Jonathon Day, Howard Adler and Liping Cai
Exploring the Drivers of Corporate Social Responsibility at Chinese Hotels
Corporations increasingly are expected to not only generate profits but to behave in ways that are socially responsible. Corporate Social Responsibility (CSR) is a global phenomenon impacting companies in both developed and developing countries. The current qualitative study used interviews from 17 hotel managers in China to explore the key drivers for hotel management there to undertake socially responsible activities. The research revealed that managers were motivated to implement CSR due to belief in its long-term value for the company and due to traditional cultural beliefs. The managers expected CSR a... view more»
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