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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Itziar Labairu Trenchs Author
Subjects of specialization
Affiliation
Development of Market Research about competitors productts, Control and reporting of the Marketing Department budget, Financial, Hospitality, Tourism
Department of Marketing Management, ESADE Business and Law School, Av. Esplugues, 92-96, Barcelona, Spain
Biography
She is Consultora Asociada,in dna Turismo y Ocio. She e has done Master in Marketing ManagementField Of StudyMarketing/Gestión de marketing, general in ESADE Business School. She has completed Bachelor of Business Administration (BBA) from ESADE Business School.
Publications
Research Article Open Access
Fields of Tourism Innovation According to the Level of Investment
Author(s): Josep-Francesc Valls Giménez and Itziar Labairu Trenchs
The aim of our study is to learn about the innovation models currently used by Spanish tourism companies and determine if there is any relation between the level of innovation and the sub-industry, the firms’ billing volume, how they manage their innovation efforts, the general innovation fields and the companies’ ranking of specific innovation focuses. Our findings reveal that hotels and tourist activity companies invest the most in innovation, while intermediation and transport firms and restaurants invest the least. However, there is no direct correlation between innovation investment levels and the different tourism subindustries. Contrarily, our results indicate that, as companies increase their billing volume, they dedicate greater resource... view more»
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