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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Jehn-Yih Wong Author
Subjects of specialization
Affiliation
Microbiology, Plant pathalogy, Botany
College of Tourism, Ming Chuan University, Taiwan
Biography
He is Senior Laboratory Manager,in Agrimex pte. ltd. . He has worked as a Senior Scientist / Mycologist, Plant Pathologist in Food and Veterinary Authority of Singapore. He has done phd from University of Kent and completed his B.S.C from National University of Singapore.
Publications
Research Article Subscription
A Study of the Product and the Factors that Influence Decision-Making and Purchase in Chinese Wedding Banquet
Author(s): Tung-Hsuan Wan, Jehn-Yih Wong and Chun-Hsien Lo
In addition to differences in perception and expectation, factors that can affect the purchasing decision for a Chinese wedding banquet includes the difference in power between parents and children, pressure to pass on family heritage, and the difference in persuasion and decision making power represented by the large expenditure involved. This study uses grounded theory as a basis and a qualitative perspective to interview 24 parents and newlyweds in focus groups. After the collected data was analysed and the results were confirmed by the interviewees, the following was deduced: (1) the most common problem that arose when the decision was being made to purchase a Chinese wedding banquet was conflict between the two parties. Resolution of this conflict requires proper communication and ... view more»
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