Jen-Son Cheng | Author | SciTechnol | Journal of Tourism Researc

Jen-Son Cheng Author

jscheng@ncnu.edu.tw

Subjects of specialization
Hospitality Management

Affiliation
Department of Tourism Leisure and Hospitality Management, National Chi Nan University, Taiwan

Biography

Dr. Jen-Son Cheng
1. Dean of College of Management, Asia University Taiwan
2. Director of Industry-Academia collaboration, Asia University Taiwan
3. Professor in the department of Leisure Studies and Tourism Management, National Chi Nan University, Taiwan
4. President in Association for Agro and Rural Tourism of Taiwan
university, he was promoted to be the Head of Evening School.

Publications

Research Article Subscription

Designing Business Model for Small Tourism Enterprise: Creative Tourism Perspective

Author(s):

Hsi-Peng Tseng, Jen-Son Cheng, Yong Xiang and Chia-Wei Liu

Designing Business Model for Small Tourism Enterprise: Creative Tourism Perspective

Creative tourism market and concept have gained increasing attention, numerous enterprises have begun investing in this industry and transforming themselves to better suits it. This study presents the concept of creative tourism destinations, examines the development of 15 creative tourism enterprises in Taiwan. We adapt that Morris, et al. proposed a six-component framework for characterizing a business model, and utilizes phenomenographic approach to explore creative tourism enterprises business model. The discussion of enterprise-level business models in the tourism industry is taken as a focus to enrich... view more»

DOI: 10.4172/2324-8807.1000160

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