Journal of Computer Engineering & Information TechnologyISSN : 2324-9307

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Jeremiah Osida Onunga Author

aficara@unime.it

Subjects of specialization
Information Technology, Information Management

Affiliation
Department of Renewable Energy Technology, School of Science, Turkana University College, Kenya

Biography

Jeremiah Onunga currently as an Assistant Lecturer in the department of Renewable Energy & Technology, School of Science, Turkana University College. Jeremiah does research in Information Science. Their current project is 'Comparative study of practices in the use of digital e-learning platforms in the universities of Havana, Rongo and Zambia'.

Publications

Research Article Subscription

Investigation of Consumers Intention towards Adoption of Online Shopping in Kisii Town

Author(s):

Jeremiah Osida Onunga

Electronic commerce has provided opportunities to businesses to enhance their sale at the door steps of consumers. Consumers’ repurchase intention becomes a challenge to businesses most of the times. This study developed a research model based on Technology Acceptance Model (TAM), Task technology Fit (TTF), Perceived Trust, Perceived Enjoyment and Expectation Confirmation Model (ECM) to study the factors affecting mobile shopping adoption in Kisii Town. Sample data was collected from Kisii Town by conducted a survey. Empirical data from 198 consumers was tested against the proposed model by using Structural Equation Modeling (SEM). The results revealed that perceived trust, perceived usefulness and mobile shopping satisfaction have significant effects on mobile shopping adoption. ... view more»

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