Jerome Agrusa | Author | SciTechnol | Journal of Tourism Researc

Jerome Agrusa Author

jagrusa@hawaii.edu (808) 956-8583

Subjects of specialization
hospitality, tourism management

Affiliation
School of Travel Industry Management University of Hawai?i at M?noa | UH Manoa

Biography

Jerry Agrusa is an Professor in the School of Travel Industry Management specializing in hospitality and tourism management. He has been a faculty member at leading hospitality management programs in the USA for over 25 years. Dr. Agrusa’s past positions include the Chair/ Professor of Hospitality and Tourism Management at the University of North Texas, the Chair/Professor at Hawai?i Pacific University and two Endowed Professorships at the University of Louisiana.

Publications

Research Article Subscription

Customer-Based Brand Equity in the Maldives

Author(s): Anil Adam, Joseph Lema and Jerome Agrusa

Customer-Based Brand Equity in the Maldives

Customer-based brand equity is one of the widely used concepts to measure and evaluate brand performance. The aim of this research was to adopt a widely used customer-based brand equity model in the context of the Maldives. Analysis of the customer-based brand equity of Coca-Cola in the Maldives including the concept of customer-based brand equity, an analysis of demographic factors that affect the dimensions of customer-based brand equity, and the factors that contribute to the customer-based brand equity were evaluated. ANOVA tests were applied to compare the means of the customer-based brand equity dimensions with different de... view more»

DOI: 10.4172/2324-8807.1000101

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