Josep-Francesc Valls Gimeacute;nez | Author | SciTechnol

Josep-Francesc Valls Gimeacute;nez Author

josepf.valls@esade.edu 34932806162

Subjects of specialization
COMERTUR, online tourism marketing

Affiliation
Department of Marketing Management, ESADE Business and Law School, Av. Esplugues, 92-96, Barcelona, Spain

Biography

After a professional life related to the management of journalistic companies, He has been linked to marketing and tourism for more than twenty years as a teacher, researcher, writer and consultant. As a teacher, I teach classes at the Business School on matters of price structuring and marketing in general, and tourism strategy.

Publications

Research Article Open Access

Fields of Tourism Innovation According to the Level of Investment

Author(s):

Josep-Francesc Valls Giménez and Itziar Labairu Trenchs

The aim of our study is to learn about the innovation models currently used by Spanish tourism companies and determine if there is any relation between the level of innovation and the sub-industry, the firms’ billing volume, how they manage their innovation efforts, the general innovation fields and the companies’ ranking of specific innovation focuses. Our findings reveal that hotels and tourist activity companies invest the most in innovation, while intermediation and transport firms and restaurants invest the least. However, there is no direct correlation between innovation investment levels and the different tourism subindustries. Contrarily, our results indicate that, as companies increase their billing volume, they dedicate greater resource... view more»

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