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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Joseph Lema Author
Subjects of specialization
Affiliation
Hospitality, Tourism Management
Professor and Chair - Food & Beverage and Event Management Department
Biography
JOSEPH LEMA, Ph.D., Philadelphia, Pennsylvania, USA, is a Professor of Hospitality and Tourism Management in the School of Business at Stockton University located in Atlantic City, New Jersey. Prof. Lema’s professional experience includes hospitality industry management in ultra-competitive markets. He is a Fulbright scholar through the US State Department and a US-ASEAN Fulbright Specialist who lectures and conducts research in the area of international hospitality & tourism services. Prof. Lema is an appointed Global Labor Organization (GLO) Fellow in addition to serving on numerous editorial review boards and memberships in hospitality and tourism industry associations.
Publications
Research Article Subscription
Customer-Based Brand Equity in the Maldives
Author(s): Anil Adam, Joseph Lema and Jerome Agrusa
Customer-Based Brand Equity in the Maldives
Customer-based brand equity is one of the widely used concepts to measure and evaluate brand performance. The aim of this research was to adopt a widely used customer-based brand equity model in the context of the Maldives. Analysis of the customer-based brand equity of Coca-Cola in the Maldives including the concept of customer-based brand equity, an analysis of demographic factors that affect the dimensions of customer-based brand equity, and the factors that contribute to the customer-based brand equity were evaluated. ANOVA tests were applied to compare the means of the customer-based brand equity dimensions with different de... view more»
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