Kimberly Severt | Author | SciTechnol | Journal of Tourism Resea

Kimberly Severt Author

Kimberly.Severt@ucf.edu

Subjects of specialization
Hospitality Management, Research Foundation

Affiliation
College of Human Environmental Sciences, Department of Human Nutrition and Hospitality Management, University of Alabama, USA

Biography

Dr. Kimberly Severt is an Associate Professor and the Director of the Hospitality Management program at The University of Alabama.Prior to joining the University of Alabama, she taught at the Rosen College of Hospitality Management at the University of Central Florida. Dr. Severt has completed grant projects for the Incentive Research Foundation, PCMA, MPI. Her areas of research include: customer equity in the convention industry, consumer behavior for meeting attendees, attributes influencing meeting planner’s destination selection, and consumer food and beverage purchasing intentions. Dr. Severt graduated from Oklahoma State University in 2007.

Publications

Editorial Subscription

Revisiting the Value of Incentive Travel

Author(s): Kimberly Severt

Revisiting the Value of Incentive Travel

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The incentive travel industry has suffered persistent scrutiny for several years. Incentive travel was portrayed by the media as a misuse of funds in a time of economic distress for most of corporate America. In fear of not wanting to be seen as mismanaging funds, incentive travel programs were either eliminated or severely cut. As a result, the value of incentive travel has been questioned. Not understanding the positive implications a successful incentive travel prog... view more»

DOI: 10.4172/2324-8807.1000e104

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