Journal of Tourism Research & HospitalityISSN: 2324-8807

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Editorial, J Tourism Res Hospitality Vol: 1 Issue: 1

Revisiting the Value of Incentive Travel

Kimberly Severt*
University of Alabama, USA
Corresponding author : Kimberly Severt
College of Human Environmental Sciences, Department of Human Nutrition and Hospitality Management, University of Alabama, USA
Received: June 29, 2012 Accepted: June 29, 2012 Published: July 02, 2012  
Citation: Kimberly Severt (2012) Revisiting the Value of Incentive Travel. J Tourism Res Hospitality 1:1. doi:10.4172/2324-8807.1000e104


Revisiting the Value of Incentive Travel

The incentive travel industry has suffered persistent scrutiny for several years. Incentive travel was portrayed by the media as a misuse of funds in a time of economic distress for most of corporate America. In fear of not wanting to be seen as mismanaging funds, incentive travel programs were either eliminated or severely cut. As a result, the value of incentive travel has been questioned. Not understanding the positive implications a successful incentive travel program provides the sponsoring company or the earners of the incentive travel has created a misperception of the incentive travel industry.

Keywords: tourism

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