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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Liping Cai Author
Subjects of specialization
Affiliation
Hospitality, Tourism, Branding, Tourism Marketing, Rural Tourism
School of Hospitality and Tourism Management, Purdue University, USA
Biography
Professor Cai was born and raised in rural Jiangsu Province of China. In 1978 he became the country's first college student of tourism in today's Nanjing Institute of Tourism and Hospitality. He studied American and English literature part-time in Nanjing Normal University and graduated in 1986. Professor Cai worked in the tourism and banking sectors of China's new economy for 10 years before he studied at Michigan State University where He received MBA in 1993. He earned his Ph.D. from Purdue University in 1996. Professor Cai resides with his family in West Lafayette, Indiana, USA.
Publications
Research Article Subscription
Exploring the Drivers of Corporate Social Responsibility at Chinese Hotels
Author(s): Diana Chan Yu, Jonathon Day, Howard Adler and Liping Cai
Exploring the Drivers of Corporate Social Responsibility at Chinese Hotels
Corporations increasingly are expected to not only generate profits but to behave in ways that are socially responsible. Corporate Social Responsibility (CSR) is a global phenomenon impacting companies in both developed and developing countries. The current qualitative study used interviews from 17 hotel managers in China to explore the key drivers for hotel management there to undertake socially responsible activities. The research revealed that managers were motivated to implement CSR due to belief in its long-term value for the company and due to traditional cultural beliefs. The managers expected CSR a... view more»
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