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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Mohamed Ramadan R Abdelhady Author
Subjects of specialization
Affiliation
Tourism, Hotels, Strategic marketing of airlines, Airports management, Tourist feasibility studies
Associate Lecturer at The Faculty of Tourism and Hotels, Fayoum University, Fayoum, Egypt
Biography
Mohamed Ramadan Ragab Abdelhady is an Associate Lecturer at the Faculty of Tourism & Hotels, Fayoum University-Egypt and PhD Researcher at Dalian University of Technology- China. M.Sc. Holder in Tourism & Hospitality Management. He is also a Professional Certified Trainer and Lecturer for the Global Distribution System (GDSs), i.e., Amadeus, Sabre & Galileo
Publications
Research Article Open Access
Airlines' Pricing Strategies and O-D Markets: Theoretical and Practical Pricing Strategies
Author(s): Mohamed Ramadan R Abdelhady, Mostafa Mahmoud H Abou Hamad
Successful marketing strategies are just as substantial as the engineering for the airlines to survive. Part of the marketing mix is the pricing policies of the aviation industry. This is specifically paramount for airlines to increase the market share in the aviation industry and to generate the revenue desired. Although it is conclusive for the airlines to offer competitive fares, academic studies are rare in such a field. If there are airlines-related academic studies or literatures available, they usually concentrate on the whole marketing mix elements (4Ps) but not on pricing itself. The study aims at highlighting onpricing strategies and O-D marketsofFSCs and LCCsbased on monitoring of air ticket prices in different markets and in different time periods. Furthermore the authorswou... view more»
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