Oy-Lar Kiki Chan | Author | SciTechnol | Journal of Tourism Rese

Oy-Lar Kiki Chan Author

cckiki@hkcc-polyu.edu.hk

Subjects of specialization
Finance

Affiliation
Senior Lecturer, Hong Kong Community College, Hong Kong Polytechnic University, 9 Hoi Ting Road, Yau Ma Tei, Kowloon, Hong Kong

Biography

Dr Kiki Chan earned her Bachelor of Science from the University of Toronto, Master of Business Administration from the City University of Hong Kong, and Doctor of Business Administration from The University of Newcastle.Before joining HKCC, Dr Chan taught at tertiary level in Hong Kong. She was a subject leader for several marketing modules. As a programme leader, she has successfully completed the course validation of a Diploma in Sales Management and Services Marketing. Dr Chan has also been teaching part-time marketing modules at undergraduate level

Publications

Research Article Subscription

Brand Association Creation in Alliance between Educational Institutions and Hotels in Hong Kong

Author(s):

Oy-Lar Kiki Chan and Soo-May Cheng

Brand Association Creation in Alliance between Educational Institutions and Hotels in Hong Kong

This study seeks to examine a deeper understanding of how customers(students) perceive the brand associations that their higher education institutions form with hotels in Hong Kong. Data were collected through open-ended questions in a selfadministered questionnaire. Content analysis was adopted to analyse the data by coding the transcripts of respondents’ replies and formulating distinct themes in their rep... view more»

DOI: 10.4172/2324-8807.1000136

Abstract HTML PDF