Siti Nur Bt. Ahmad Kamaruddin | Author | SciTechnol

Siti Nur Bt. Ahmad Kamaruddin Author

sitinur.kamaruddin@newinti.edu.my +603 56232800

Subjects of specialization
Tourism management, Tourism marketing management

Affiliation
Department of Hospitality, INTI International College Subang, Malaysia

Biography

Oversees the smooth running of the office to ensure business continuity and supports the management and different departments in administration and people management. Part of the role is also organising events that involves employee engagement in a dynamic and diversity culture. Highly detailed oriented and customized in engaging with people from a multinational background.

Publications

Research Article Subscription

A Preliminary Study on Service Innovation Effect on Guest Satisfaction in Kuala Lumpur Hotels

Author(s):

Siti Nur Bt. Ahmad Kamaruddin

Service innovation is a phenomenon practice for hotels in order to stay competitive in the market. Many studies were carried out to identify the service innovation outcomes and their effects on observed performance in service context but insufficient studies were done related to the guest satisfaction in hospitality industry. Thus, this study was conducted to determine the level of service innovation performed by hotels in Kuala Lumpur and the relationship between service innovation and guest satisfaction. Descriptive self-administered questionnaires were distributed to individuals who are staying in 4 and 5 star hotels in Kuala Lumpur city area by using pick up and drop off with using non probability convenient sampling method. For data analysis, IBM SPSS s... view more»

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