Soo-May Cheng | Author | SciTechnol | Journal of Tourism Researc

Soo-May Cheng Author

soo.may.cheng@usj.edu.mo (853) 66570007

Subjects of specialization
Business development, academic management

Affiliation
Associate Professor, Faculty of Business, Government and Social Work,University of Saint Joseph, Macau

Biography

Dr. Soo-May Cheng is an associate professor of business management and director of the career centre at the University of Saint Joseph, Macau. Since her PhD in Sociology from the University of Queensland, Australia, she has been an academic in universities in Australia and Asia, an educational entrepreneur, and advisor and reviewer to academic and non-government organisations. She has supervised numerous doctoral and master degree students from various universities internationally. Her eclectic research interests range across many areas, including global management, corporate social responsibility; gaming issues; hospitality, tourism and MICE issues; customer satisfaction and service quality.

Publications

Research Article Subscription

Brand Association Creation in Alliance between Educational Institutions and Hotels in Hong Kong

Author(s):

Oy-Lar Kiki Chan and Soo-May Cheng

Brand Association Creation in Alliance between Educational Institutions and Hotels in Hong Kong

This study seeks to examine a deeper understanding of how customers(students) perceive the brand associations that their higher education institutions form with hotels in Hong Kong. Data were collected through open-ended questions in a selfadministered questionnaire. Content analysis was adopted to analyse the data by coding the transcripts of respondents’ replies and formulating distinct themes in their rep... view more»

DOI: 10.4172/2324-8807.1000136

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