Tung-Hsuan Wan | Author | SciTechnol | Journal of Tourism Resear

Tung-Hsuan Wan Author

thwan@gmail.com

Subjects of specialization
Business Administration

Affiliation
Department of Business Administration, Ming Chuan University, Taipei, Taiwan

Biography

Tung-Hsuan Wan completed his Ph.D. from Tamkang University. Department of Business Administration, Ming Chuan University, Taipei, Taiwan currently working as ASSOCIATE PROFESSOR in Department of Business and Administration, Ming Chuan University, Taiwan.

Publications

Research Article Subscription

A Study of the Product and the Factors that Influence Decision-Making and Purchase in Chinese Wedding Banquet

Author(s):

Tung-Hsuan Wan, Jehn-Yih Wong and Chun-Hsien Lo

In addition to differences in perception and expectation, factors that can affect the purchasing decision for a Chinese wedding banquet includes the difference in power between parents and children, pressure to pass on family heritage, and the difference in persuasion and decision making power represented by the large expenditure involved. This study uses grounded theory as a basis and a qualitative perspective to interview 24 parents and newlyweds in focus groups. After the collected data was analysed and the results were confirmed by the interviewees, the following was deduced: (1) the most common problem that arose when the decision was being made to purchase a Chinese wedding banquet was conflict between the two parties. Resolution of this conflict requires proper communication and ... view more»

DOI: 10.4172/2324-8807.1000192

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