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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Wanda Y Jenkins Author
Subjects of specialization
Affiliation
Business Strategy and Innovation for Competitive Advantage Quantitative Decision Making for Business Analysis Applied Research Methods?Qualitative and Quantitative
Department of Forestry and Biodiversity, Tripura University, Suryamaninagar, Agartala, India
Biography
Dr. Wanda Y. Jenkins currently works as Executive Director of New School Models, Innovation Network in The School District of Philadelphia. She completed Master of Education (M.Ed.)Field Of StudySpecial Education Doctor of Business Administration (D.B.A.)Field Of StudySpecialization: Organizational Leadership in Walden University. She completed Bachelor of Arts (B.A.)Field Of StudyMajor: Social Relations; Concentration: Criminal Justice Cheyney University of Pennsylvania and Cheyney University of Pennsylvania
Publications
Review Article Subscription
How Small Independent Restaurants can be Profitable in the United States of America
Author(s): Ahmed E. Baiomy and Wanda Y Jenkins
This study aims to determine the marketing strategies that help small independent restaurants to be profitable. Data collected from the twelve interviews was analysed to generate three marketing strategy themes: Word of Mouth (WOM) and social media; limited financial resources and product differentiation. The findings showed that communities, organizations, and new entrepreneurs would benefit from the positive social change from the increase of social resources, community economic growth, employment opportunities, and sustainability. This study urged small independent restaurant owners to use Word of Mouth and social media as powerful marketing strategies to retain customers and gain new customers.
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