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Hindi Journal of Tourism Research & HospitalityISSN: 2324-8807
Yong Xiang Author
Subjects of specialization
Affiliation
Tourism Leisure, Hospitality Management
Department of Tourism Leisure and Hospitality Management, National Chi Nan University, Taiwan
Biography
Dr Yong Xiang is a Professor at the School of Information Technology, Deakin University, Australia. He is also the Director of Deakin Univ.-Southwest Univ. Joint Research Centre on Big Data and the Director of Deakin Blockchain Innovation Lab. He was the Associate Head of School (Research) (2013-2018), the Director of Artificial Intelligence and Data Analytics Research Cluster (2013-2019), and the Director of Data to Intelligence Research Centre (2019-2020).
Publications
Research Article Subscription
Designing Business Model for Small Tourism Enterprise: Creative Tourism Perspective
Author(s): Hsi-Peng Tseng, Jen-Son Cheng, Yong Xiang and Chia-Wei Liu
Designing Business Model for Small Tourism Enterprise: Creative Tourism Perspective
Creative tourism market and concept have gained increasing attention, numerous enterprises have begun investing in this industry and transforming themselves to better suits it. This study presents the concept of creative tourism destinations, examines the development of 15 creative tourism enterprises in Taiwan. We adapt that Morris, et al. proposed a six-component framework for characterizing a business model, and utilizes phenomenographic approach to explore creative tourism enterprises business model. The discussion of enterprise-level business models in the tourism industry is taken as a focus to enrich... view more»
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