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Hindi Journal of Fashion Technology & Textile EngineeringISSN: 2329-9568
Ziyang Liu Author
Subjects of specialization
Affiliation
Textile Engineering, Clothing
Lecture professor of the College of Business and Economics, Kyonggi University, South Korea
Biography
Lecture professor of the College of Business and Economics, Kyonggi University, South Korea. Skills and Expertise areas are- Materials, Thermal Conductivity, Material Characterization, Thermal Analysis, Materials Testing, Polymers, Advanced Materials, Polymeric Materials, Functional Materials, Surface Modification.
Publications
Research Article Open Access
Consumer Perception and Behavioral Intention in Apparel E-Shopping: A Study on Chinese College Students
Author(s): Pei Li, Jianhui Chen and Ziyang Liu
On the basis of technology acceptance model, the researchers examined the consumer’s perception, perceived from their satisfaction and online shopping usefulness, and tested the behavioral intention on co-design and repurchase. The data was collected from 203 undergraduate students aged from 18 to 23 years old in Shanghai, China. The frequency analysis, the confirmatory factor analysis, and the structural equation modeling were used for testing structure modeling and data analysis. The researchers confirmed the validity and reliability of structure modeling which was supported by six factors. Secondly, individual-preference-based perception and the perceived price range on the website positively affected the consumers’ satisfaction and experience on the usefulness of online ... view more»
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