China: investing and touristing in europe
The aim of this article is to interface the development
and evolution approach of the chinese tourist movement
to europe with the necessity and urgent need for measurement, evaluation and preliminary studies, in order to
prioritize the fact that tourism development in europe to
continue sustaining sdg achievement, and to strategically
orient the best investment in the tourist supply.
It is important to emphasize that this study is also an attempt of a critical analysis by using a qualitative methodology. This methodology is based on the international
strategic documents of key tourism development policies,
europe and chinese strategic investment documents in
general. Based on the theory and principles of sustainable tourism development as well as international policies for the sustainable development in europe through
tourism, this article includes a guide with such targeted
strategies and policies in order for europe’s development
to pursue its sustainability through tourism as a highly
strategic sector, despite the massive growth that the chinese boom could have in europe. A panorama of the current situation and the changes in europe’s decades-long
journey (way of traveling) is given. It includes a review of
all the policies aimed at europe’s journey towards the sustainable development while trying to maximize revenue,
output and level of employment that could happen from
the china’s movement towards europe.
