About the Journal
Journal of Business & Hotel Management (JBHM) promotes rigorous research that makes a significant contribution in advancing knowledge about the development of hospitality. The JBHM includes all major themes pertaining to business and hotel management.
Journal of Business & Hotel Management is a subscription based journal that provides a range of options to purchase our articles and also permits unlimited Internet Access to complete Journal content. It accepts research, review papers, online letters to the editors & brief comments on previously published articles or other relevant findings in SciTechnol. Articles submitted by authors are evaluated by a group of peer review experts in the field and ensures that the published articles are of high quality, reflect solid scholarship in their fields, and that the information they contain is accurate and reliable.
Journal of Business & Hotel Management primarily focuses on the topics:
- Hotel Management
- Operations Management
- Business Economics
- Business Ethics
- Customer Relation
- Human Resource
- Food Service
- Service Marketing
Any other material of Hotel and Business discipline and relevance will also be considered.
Review processing is performed by the editorial board members of Journal or outside experts; at least two independent reviewers approval followed by editor approval is required for acceptance of any citable manuscript. Authors may submit manuscripts and track their progress through the system, hopefully to publication. Reviewers can download manuscripts and submit their opinions to the editor. Editors can manage the whole submission/review/revise/publish process.
Submit manuscript as an e-mail attachment to the Editorial Office at [email protected]
With the philosophy of marketing production trend to marketing trend of consumer behaviour has been important. In marketing some question create that as a marketer we should pay attention to them and provide a reasonable answer for them. It is defined as the dynamic interaction of affect and cognition, behaviour, and the environment by which human beings conduct the exchange aspects of their lives. In other words, consumer behaviour involves the thoughts and feelings people experience and the actions they perform in consumption processes.
It will identify the different ways you can talk to your customers, and concentrate on the ones that will create most sales. It tells you what to say, how to say it and who to say it to in order to make more sales. Because timing is critical, it will tell you when to say it, too. The covers the whole area of the firm which is related to marketing like branding, correct marketing professional requirement , SWOT analysis of the company, pricing, promotions, exporting.
Service Marketing is one of the basic type of marketing apart from goods marketing. Service marketing focuses on the distinctive characteristics of services and how they affect both customer behavior and marketing strategy. The presence of the customer in the service facility means that capacity management becomes an important driver of the firm’s profitability It includes the products which are intangible in nature. Service marketing might include the process of selling telecommunications, health treatment, financial, hospitality, car rental, air travel, professional services and etc.
A well-run hotel makes luxury and comfort look easy, but it takes the effort of a lot of hard-working people to create that impression. Although all employees have important roles to play, the management and administrative staff are the backbone of most lodging operations. Hotel and motel administrative staff oversee all aspects of hotel operations, including human resources, guest services, facilities maintenance and finance and accounting. Lodging managers have a broad set of duties, including hiring, managing and training staff, facility maintenance, interacting with guests and accounting and finance functions. Hotel managers at larger hotels will typically have at least one assistant manager and/or department managers to assist with day-to-day operations. Upper-level administrative managers might also be involved in activities such as selecting new locations, budgeting and strategic planning.
The strategic role of facilities management in business performance, and is one of a series relating to services that seeks to assist the chartered facilities management surveyor in delivering individual or collective services to clients. It is important that catering is delivered on a consistent basis and that, where services are no longer compatible with the organizational requirement, or no longer fit for purpose, there is an ability to initiate change. The facilities manager should be in a position to initiate this change and assist the risk and decision-making process. Specific examples of aspects of a catering service that could benefit from chartered facilities Management surveyor’s input might include: Development of the business case; Service performance review; Cost and/or performance benchmarking; Specification reviews of catering areas and equipment; Space planning; Tendering and contract documentation management
Food Service Management
Successful foodservice management means having your hands in many pies: menu planning, operations, revenue management, human resources, training, marketing, merchandising, and customer service. Whether you’re managing a new restaurant business or working to improve an existing one, you need a strategic tool kit for success. Food service managers are responsible for the daily operation of restaurants and other establishments that prepare and serve food and beverages. They direct staff to ensure that customers are satisfied with their dining experience and the business is profitable. Food service managers work in restaurants, hotels, school cafeterias, and other establishments where food is prepared and served. Managers at fine-dining and fast-food restaurants often work longer hours-50 or more per week. The work can be hectic, and dealing with unhappy customers can be stressful.
The study of proper business policies and practices regarding potentially controversial issues, such as corporate governance, insider trading, bribery, discrimination, corporate social responsibility and fiduciary responsibilities. Business ethics are implemented in order to ensure that a certain required level of trust exists between consumers and various forms of market participants with businesses. For example, a portfolio manager must give the same consideration to the portfolios of family members and small individual investors. Such practices ensure that the public is treated fairly. A business should also follow relevant codes of practice that cover its sector. Many companies have created voluntary codes of practice that regulate practices in their industrial sector. These are often drawn up in consultation with governments, employees, local communities and other stakeholders
Food & Beverage Management
The provision of food and beverages away from home forms a substantial part of the activities of the hospitality industry and, indeed, of the economy as a whole. Like the industry of which it is a major part, food and beverage operations are characterized by their diversity. Outlets include private and public sector establishments and range from small independently owned and operated units to large multi-national corporations managing global brands and from prison catering to catering in the most luxurious hotels in the world. It is however very difficult to get hold of consistent statistics about the hospitality industry and about food and beverage operations as there is no one single definition of what the boundaries of the various industry sectors and sub sectors are and therefore what should and should not be included.
Room Division Management
Front office has been described as the hub or nerve center of the hotel. It is the department that makes a first impression on the guest and one that the guest relies on throughout his or her stay for information and service. Its duty is to enhance guest services by constantly developing services to meet guest needs. The function of Rooms Division Management is to sell and up-sell rooms, to maintain balanced guest account, to offer service such as handing mails, faxes, messages and hotel information Reservations Housekeeping Concierge Guest service Security Communication.
Six sigma Management
Six Sigma is at many organizations simply means a measure of quality that strives for near perfection. Six Sigma is a disciplined, data-driven approach and methodology for eliminating defects (driving toward six standard deviations between the mean and the nearest specification limit) in any process – from manufacturing to transactional and from product to service. The statistical representation of Six Sigma describes quantitatively how a process is performing. To achieve Six Sigma, a process must not produce more than 3.4 defects per million opportunities. A Six Sigma defect is defined as anything outside of customer specifications. A Six Sigma opportunity is then the total quantity of chances for a defect. Process sigma can easily be calculated using a Six Sigma calculator. It is a methodology for pursuing continuous improvement in customer satisfaction and profit. It is a management philosophy attempting to improve effectiveness and efficiency.
Business networking is an effective low-cost marketing method for developing sales opportunities and contacts, based on referrals and introductions - either face-to-face at meetings and gatherings, or by other contact methods such as phone, email, and increasingly social and business networking websites. The shortened term 'networking' can be confused with computer networking/networks, which is different terminology, relating to connection and accessibility of multiple computer systems. A business network of contacts is both a route to market for you, and a marketing method. Business networking offers a way to reach decision-makers which might otherwise be very difficult to engage with using conventional advertising methods.
Supply chain Management
Supply chain management (SCM) is the management of the flow of goods and services. It includes the movement and storage of raw materials, work-in-process inventory, and finished goods from point of origin to point of consumption. With greater customer sophistication, increasing network fragmentation, and fast-paced globalization, the primary role of supply chain management, along with the coordination of material, information and cash flows, has become complex. Supply Chain Management is a multidisciplinary program designed to help you conceive innovative strategies and deploy differentiated solutions that can help your organization serve customers in an optimal fashion.
A vendor management system (VMS) is a Web-based application that allows an organization to secure and manage staffing services on a temporary, permanent or contract basis. It helps centralize the complex issues that surround the staffing. A VMS provides seamless access to cost-effective, qualified human resources, while facilitating efficient recruitment and long term growth. A VMS manages all staffing operations and management procedures and eliminates typical issues and inefficiencies of workforce management. Speedy approval for new hires Highly accurate invoicing that is uniformly delivered Reduced reporting errors Improved access to staffing requirements.
A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It may also contain background information about the organization or team attempting to reach those goals. Business plans are inherently strategic. You start here, today, with certain resources and abilities. You want to get to a there, a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets. Your plan shows how you will get from here to there. The primary value of your business plan will be to create a written outline that evaluates all aspects of the economic viability of your business venture including a description and analysis of your business prospects. We believe that preparing and maintaining a business plan is important for any business regardless of its size or nature.
Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research exists to guide your business decisions by giving you insight into your market, your competitors, your products, your marketing and your customers. By enabling you to make informed choices, market research will help you to develop a successful marketing strategy. Market research helps you to reduce risks by getting product, price and promotion right from the outset. It also helps you focus your resources where they will be most effective.
In marketing, brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc It includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business. In case of product brands, the tangibles include the product itself, price, packaging, etc. While in case of service brands, the tangibles include the customers’ experience. The intangibles include emotional connections with the product / service.
Corporate Social Responsibility (CSR)
Corporate Social Responsibility is defined as the voluntary activities undertaken by a company to operate in an economic, social and environmentally sustainable manner. Social responsibility becomes an integral part of the wealth creation process - which if managed properly should enhance the competitiveness of business and maximize the value of wealth creation to society. When times get hard, there is the incentive to practice CSR more and better - if it is a philanthropic exercise which is peripheral to the main business, it will always be the first thing to go when push comes to shove.
International business involves commercial activities that cross national frontiers. It concerns the international movement of goods, capital, services, employees and technology; importing and exporting; cross-border transactions in intellectual property (patents, trademarks, know-how, copyright materials, etc.) via licensing and franchising; investments in physical ; financial assets in foreign countries; contract manufacture or assembly of goods abroad for local sale or for export to other nations; buying and selling in foreign countries; the establishment of foreign warehousing and distribution systems; and the import to one foreign country of goods from a second foreign country for subsequent local sale. The reason for entering into the foreign market because of the push and pull factors. The push factor contains the saturation of the domestic market where the pull factor attracts the investor to enter into the new market. The entry strategies to the foreign market are Exporting, Licensing, Joint Venture, Direct Investment, and Exporting. It can also explain as the expansion of the business function to various countries with an objective of fulfilling of the need and want of the international customer.
Advertising or Promotion
Advertising is specifically part of the "outbound" marketing activities, or activities geared to communicate out to the market. The plan usually includes what target markets you want to reach, what features and benefits you want to convey to them, how you will convey it to them (this is often called your advertising campaign), who is responsible to carry the various activities in the plan and how much money is budgeted for this effort. Successful advertising depends very much on knowing the preferred methods and styles of communications of each of the target markets that you want to reach with your ads. What communications media does that target market see or prefer the most? Consider TV, radio, newsletters, classifieds, displays/signs, posters, word of mouth, press releases, direct mail, special events, brochures, neighborhood newsletters, etc. But according to the changing trend the social networking sites are playing the vital role now a day. Social networking involves a variety of online tools that can be used by people and organizations to quickly share a great deal of information at very little cost. Many people are now hearing of some of those tools, e.g., Facebook, Twitter, MySpace and YouTube. The entire motto for the activity is to reach the people and education them regarding their products and will create the brand awareness.
It is trading of the product through computer network such as internet. E-commerce (electronic commerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the Internet. These business transactions occurs business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. The terms e-commerce and e-business are often used interchangeably. The term e-tail is also sometimes used in reference to transactional processes around online retail. E-commerce is conducted using a variety of applications, such as email, fax, online catalogs and shopping carts, Electronic Data Interchange (EDI), File Transfer Protocol, and Web services. Most of this is business-to-business, with some companies attempting to use email and fax for unsolicited ads (usually viewed as spam) to consumers and other business prospects, as well as to send out e-newsletters to subscribers. When you purchase a good or service online, you are participating in ecommerce. Some advantages of ecommerce for consumers are: Convenience. Ecommerce can take place 24 hours a day, seven days a week. Selection. Many stores offer a wider array of products online than they do in their brick-and-mortar counterparts. And stores that exist only online may offer consumers a selection of goods that they otherwise could not access. But ecommerce also has its disadvantages for consumers: Limited customer service. If you want to buy a computer and you’re shopping online, there is no employee you can talk to about which computer would best meet your needs. No instant gratification. When you buy something online, you have to wait for it to be shipped to your home or office. No ability to touch and see a product. Online images don’t always tell the whole story about an item. Ecommerce transactions can be dissatisfying when the product the consumer receives is different than expected.