Evaluation of Electronic Supply Chain Performance Based on Integrated Shannon's Entropy and Multimoora Approach (Case Study: National Iranian South Oil Company)

The present study evaluated the electronic supply chain performance of the National Iranian South oil company based on the integrated Shannon’s Entropy and Multimoora approach in 2021. This mixed-methods survey was applied in terms of its purpose and exploratory in terms of its nature. The statistical population of this study comprised all information technology experts of the National Iranian South oil company, and 20 were selected by snowball sampling. The expert interviews continued until saturation was reached. The research tool was a researcher made questionnaire designed according to the interviews and respective theoretical literature. The DEMATEL method and N-Vivo software were used for data analysis, which led to identifying six components. According to the results, creativity and innovation with a weight of 0.364, innovation and learning with a weight of 0.353, and fast service provision with a weight of 0.340 were ranked as the first, second, and third components. However, the fourth, fifth, and sixth ranks belonged to informational and infrastructural development with a weight of 0.326, promoting information and communication technology with a weight of 0.271, and accepting the electronic supply chain management system with a weight of 0.263, respectively.