Journal of Business and Hotel ManagementISSN: 2324-9129

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Managing Radical Change in Entrepreneurship Education: Adoption of Innovative and Effective Pedagogy used in Teaching Entrepreneurship

In both developed and developing economies, a lot of emphasis is being given to entrepreneurship education, especially in higher education institutions because of its tremendous potential for job creation; accelerate the economic growth; bringing new technologies to the everyday life of people; and its ability to serve small markets. The effectiveness of entrepreneurship education largely depends on the teaching-learning method adopted in teaching entrepreneurship. In this paper, the researcher has attempted to find out the parameters of measuring the effectiveness of entrepreneurship education and suggest one of the most effective teaching-learning methods already tested in a live classroom.

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